We designed a unique child-friendly interface that triggers their imagination and allows the children to freely explore play and wander. We crafted a UI that children can interact with fully independently, without the need for parental interference or supervision.

Totoli is a digital playground built around key development areas of toddlers. We collaborated with early-childhood experts to create a calming world for toddlers to play and explore a variety of activities.

We designed screentime mechanisms that help children develop healthy habits. Toddlers have a limited understanding of time but are familiar with routine. Totoli’s screentime consists of disctincts stages communicated in a playful way.

Designing for this age group was a huge learning & discovery process. It required a fresh perspective on the design process, lots of testing and iterations. As users kids behave much differently than grown-ups, the requirements are much different.

Our ambition was to raise the standards of digital brands for kids so we crafted one that reflects care and high quality. We carefully defined an soothing, calm, simple art-direction that informed all aspects of the brand & products, from our hand-made illustrations to our photography.

A big part of the effort was about communicating to the public about our brand, product and mission. Reaching potential users through targeted advertising, and engage people to the brand through social media.